You came for the ride.
You found your why.
At Earn The View, we don’t just organize bike tours — we craft transformative cycling experiences built around you.
Founded on a love for the bike and a reverence for the places it takes us, our journeys are tailored to riders who seek more than mileage. As kids, our first true sense of freedom was the bike. It took us places. It allowed us to explore. It showed us who we are and what we are made of. Whether you're chasing that feeling once again, looking for a personal breakthrough, panoramic views, or simply time well spent — we believe the ride should reflect your pace, your preferences, and your purpose.
From luxury logistics and top-tier gear to deeply knowledgeable local guides, every detail is thoughtfully curated. We handle the how — so you can focus on the why.
Experience over itinerary.
Every ride is built around you — never one-size-fits-all.
Elevated, not exclusive.
We offer concierge-level service, not pretension.
Story-driven travel.
The roads you ride should inspire stories you'll tell for years.
Mike Pincus, Founder
“Focus on what you can control and change, not on what you can't and won't be able to"
Mike’s Midwest childhood was spent on a red Schwinn Stingray with the famous banana seat. Mike and his bike were inseparable. That bike represented more than just transportation; it was a symbol of freedom. Freedom to go wherever he wanted. Freedom to explore new ideas. Freedom to be who he wanted to be. 20 years later, Mike went on another exploration. This time in the Santa Monica Mountains of California. He discovered himself once again. He found his why while climbing. It was on Latigo Canyon that he said to himself, “I have earned this view.”
ETV Tour Guides
Like you, they all have a story. The Juilliard graduate went on to create LUX cycling, a youth development team that would see alumni competing in the Tour de France and the Olympics. The Floridian prodigy who raced in Belgium to become a snowboard instructor in Aspen before moving to SoCal to finish his racing career. The retired Fire Captain who hasn’t missed a day on his bike in over two years. A former BMX Freestylist who went on to race jetskis and ended up back on the bike racing in the dirt. Our Tour Guides come from all different backgrounds, but the common thread is the bike gave them wings to explore and find themselves.
Find Your Why.
You’re in good hands.
You don’t have to plan a thing — just let us know who to contact, and we’ll take it from there. Our team will personally reach out within 24 hours to start planning your ride.